![]() If you're one of them, people that have aggressive ad blockers might not be able to see a lot of your content. Some sites rely on JavaScript to show important content to users. Website UX can also be hindered, with some content publishers reporting missing buttons and calls to action. However, some ad blockers don't replace the blocked ads with anything else, leaving large gaps in content. In a large portion of cases, the user’s experience on the website is improved by removing disruptive ads. Blockers also cite ads interfering with the content users are trying to access among the top reasons to have such software. One of the main reasons quoted for using ad blocking software is ads being annoying, irrelevant or too frequent. This can help assess the amount of data you are losing. ![]() There are ways to use JavaScript to see what percentage of your site visitors have ad blocking software in place. Conduct user testing first-hand with ad-blockers in place. You need to make sure you have proper tracking in place. Even the cookies that site-owners use to improve user experience can be at risk. This can also lead to a loss in tracking data. For example, the code highlighted below (on the ASOS homepage) is a little JS script firing data to TikTok analytics.Ī number of ad blockers block web analytics tracking. These are little scripts that fire when the page loads. Other ad blockers might block tracking codes. Below you can see an example of this from the Daily Mail’s homepage. Others block spaces in the source code reserved for ads. JS is also used by many sites to power the interactivity of the content itself, which is where some problems might pop up (no pun intended). JS is commonly used within richer ad formats - like videos, pop-ups, or interactive ads. More liberal ones might only block pop-ups.īut all of them pick up on bits of source code common to the items they are trying to block.įor example, aggressive ad blockers pick up on JavaScript (JS). Very aggressive blockers might target all advertising formats. Each ad blocker is designed to block different things. There is no single method of blocking ads. To understand the impact of ad blockers, we first need to understand how they work. Because of this, the impact on users, content publishers, and advertisers also vary. The capabilities of the different tools vary, with different thresholds for what they deem ‘block worthy'. And, 27% of people use ad blocking across desktops, mobiles, or tablets.ĪdBlock, one of the most popular ad blocking extensions, reports around 65 million active users. NY Times with ad blocker Ad Blocker usageĪround 42% of users worldwide use some form of ad blocking. ![]()
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